Banyan Growth Advisory
Revenue Operations · Seed to Series B
Offerings · March 2026

Revenue clarity
for founders who are
ready to scale.

Most founders hit a point where they have a revenue number but no coherent plan for how to get there. Fixed-scope engagements designed to turn your revenue number into a plan your team can actually execute.

Without a plan

The cycle most
founders are stuck in

  • Underestimate what it actually takes to hit the number
  • Hire reactively instead of ahead of the curve
  • Scramble when pipeline doesn't materialize on schedule
  • Miss targets and risk market capture
With a plan

What changes when the
math is right

  • Know exactly who to hire, when, and what to expect from each role
  • Identify gaps 6+ months before they materialize
  • Build a defensible revenue strategy and GTM engine
  • Enable a winning team culture grounded in achievable targets
Core offering
Founder's GTM
Planning Sprint
Translate your revenue goals into a concrete, actionable sales plan in a focused, fixed-scope engagement.
Fixed scope · 2–3 weeks
This may be for you if
  • Closed 10+ deals, or have clear pipeline signals and repeatability
  • Targeting multi-million ARR growth in the next 12–24 months
  • Planning to hire founding GTM and want to validate headcount, quotas, and timing
What you walk away with
  • A live, dynamic capacity model Links revenue targets to pipeline, meetings, and headcount, with scenario analysis on key levers
  • A data-backed hiring plan What it will actually take to hit your targets, benchmarked against stage-appropriate norms
  • A monthly tracking view Organized by segment, ready to hand off to your team or share with your board
  • Documented assumptions + metric fluency Know what "good" looks like for your stage and motion, and how to diagnose issues early
Premium offering
GTM Revenue
Foundation
For founders ready to build the full revenue infrastructure behind their next stage of growth.
Fixed scope · 4–6 weeks
This may be for you if
  • Post-seed or Series A founder with $500K–$3M ARR and a growing GTM team
  • Building out your first real sales org and need the infrastructure to match
  • Heading into a board cycle, fundraise, or hiring push and need a coherent revenue story
What you walk away with
  • Revenue model built to scale Multi-segment, multi-role, scenario-ready. Designed to grow with your org as you hire
  • Territory & segmentation design ICP-aligned segments with clear coverage logic and ownership
  • Compensation framework Role-appropriate OTE, quota, and accelerator structures, benchmarked to market
  • Headcount & hiring roadmap Who to hire, when, and what to expect from each role, tied to your revenue model
  • Board-ready revenue narrative The assumptions, logic, and targets packaged for investor and exec audiences
  • GTM systems audit An assessment of whether your current stack can support the revenue architecture you've built, with a prioritized recommendations roadmap

How engagements work

Structure

GTM Planning Sprint

  • 01
    Intake & Discovery
    Wk 1 · live
    Deep dive on revenue targets, deal data, funnel metrics, sales process, org structure, and key constraints.
  • 02
    Model Build
    Wk 1–2 · async
    Capacity plan, monthly waterfall, segment-level views, scenario analysis on key levers.
  • 03
    Review & Working Session
    Wk 2 · live
    Walk through the model together. Validate assumptions, align on hiring sequence and near-term priorities, identify key risks.
  • 04
    Async Follow-Up
    Wk 3 · async
    One round of edits within 1–2 weeks. After that, the model is yours to own.

GTM Revenue Foundation

  • 01
    Discovery & Diagnostic
    Wk 1 · live + async
    Audit of current GTM motion, org, metrics, and constraints. Alignment on scope priorities and sequencing.
  • 02
    Model & Framework Build
    Wk 2–3 · async-led
    Capacity model, territory design, comp framework, and headcount roadmap built in parallel with async check-ins.
  • 03
    Working Sessions
    Wk 3–4 · live
    Two structured sessions to review, pressure-test assumptions, and align on final recommendations.
  • 04
    Finalization & Handoff
    Wk 5–6 · async
    Final documentation, board narrative, and a clean handoff package your team can run with.
Coming soon

More ways to
work together.

As engagements deepen, there's room to go further: systems, reporting infrastructure, and ongoing support built around your team's specific motion.

Systems Assessment & Roadmap
CRM audit, stack evaluation, and a prioritized implementation plan tied to your GTM motion.
Dashboards & Reporting
The metrics, views, and tracking infrastructure your team needs to run the business week to week.
Fractional RevOps Support
Ongoing advisory for founders who want a thought partner as they scale through their first GTM hires.
Sales Process Mapping
Document and optimize your end-to-end sales motion, from first touch to close and expansion.
Cat Hsieh
About
Cat Hsieh

I'm Cat, an Expert in Residence at First Round Capital and founder of Banyan Growth Advisory. I work with seed and Series A founders on the revenue infrastructure behind their next stage of growth — capacity models, GTM org design, comp frameworks, and hiring strategy. Previously Head of RevOps at Jasper, GTM Strategy & Operations at Google Cloud, Investment Banking at Goldman Sachs. Stanford and UC Berkeley Haas alum.

linkedin.com/in/catherine-hsieh →

* Scope is defined at kickoff and confirmed in writing before work begins. Deliverables listed above represent the full scope of each engagement. Additional rounds of iteration or expanded deliverables are available as a separate engagement.